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Meet Tracy, a 40 year old married woman with three young children. Her children are ages 6, 9, and 13. Each child is apart of multiple sport organizations including baseball, softball, dance, and soccer. Tracy lives on the water in a small town called Ormond Beach, Florida, the town in which she grew up in. Tracy does not work, spending most of her time running her children around, taking care of the house, and being heavily involved in each of the children's schools. During her free time, Tracy enjoys taking yoga classes, getting lunch with friends and shopping. Tracy's family owns a boat and us hit quite often. Her family spends almost every weekend in the spring and summer on the boat, meeting other families at the local sandbar. Tracy's entire family has smartphones, all capable of using apps such as Uber, Ubereats, and BiteSquad. Tracy is very forgetful and likes the convenience apps provide. She is not a planner, but rather go with the flow and be spontaneous. Tracy would be very inclined to use the app I created on one of her many days spent on the sandbar.
I have many things in common with this avatar. We are from the same town, do roughly the same activities in our free time, and are very familiar with spending time on the boat. I think it would be odd not to have anything in common with your avatar because the reason I acknowledged this opportunity is because it was a need to myself.
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